In the new foundation, there are 15 shades available, and according to Twitter, only two options are suitable for customers with deep complexions. But according to its fans, Tarte did not follow in those footsteps. From Huda Beauty to Kylie Cosmetics, more and more brands are making sure there are enough shades in their products to cater to a wide variety of customers. Tarte's Shape Tape Foundation's shade range isn't as inclusive as fans have hoped it would be.ĭuring a time when Rihanna's Fenty Beauty foundation color range has not only smashed expectations, but has also disproved the beauty industry worry that having too many colors wouldn't be profitable, more and more brands have jumped on the inclusivity band wagon and have started catering to a wider range of skin tones. But the hype fell by a few points once the shade range of the product was revealed, and beauty lovers who were excluded thanks to their skin tone went on Twitter to voice their disappointment. Which is why when the brand revealed it will finally be launching its Shape Tape foundation, the internet went wild. From YouTube beauty gurus to Instagram makeup artists to at-home novices, almost everyone swears by the miracle-working product. This is mostly a matter of preference, and in any case, you can always use a concealer brush or a makeup sponge to apply and blend the product.As far as cult-favorite concealers go, Tarte's Shape Tape Contour Concealer has a massive fan base. Then there are little pots, along with clickable pens that deposit liquid through a sponge or a small brush. Concealer sticks, on the other hand, twist up and swipe on like lipstick. This makes it easy to apply with precision while keeping things relatively sanitary. Most concealers come in lip gloss-style tubes with doe-foot applicators. "I personally like a moisturizing fuller-coverage concealer, as it can be sheered down or built up depending on your concerns," says Sesnek. Like foundation, concealers offer different finishes, including matte, radiant, natural, and soft, as well as varying levels of coverage (sheer, medium, and full). For instance, if you have olive skin, your foundation might have neutral undertones, while your concealer may have peach undertones to correct for dark circles. However, celebrity makeup artist Robert Sesnek says, "If you're using concealer for blemishes, I recommend matching it to your foundation."Ĭelebrity makeup artist Erika La' Pearl adds, "With the right shade of concealer-undertones are also super important when picking the right shade-along with your perfect foundation match, you can really achieve that seamless look."ĭepending on what you're trying to achieve, the undertone for your concealer might be different than your foundation. In most cases, you should opt for a concealer that's one to two shades lighter than your foundation. The most important consideration is the shade, so be sure to view the colors on an untinted screen when shopping online.
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